Travellers Use AI for Hotel Rates and Translation Over Itinerary Planning
According to a survey from hospitality management software company Mews, travellers are more willing to use artificial intelligence for monitoring hotel rates and translation than for planning their itineraries. Polling 3,250 tourists across eight countries, the survey found that 63 percent use AI to watch hotel rates and 56 percent use it for translation, while only 44 percent would let AI plan an itinerary.
Key points
- A Mews survey of 3,250 tourists across France, Germany, Italy, the Netherlands, Spain, Sweden, the UK, and the US found that 44% of travellers would let AI plan their itinerary.
- 63% of surveyed travellers use AI to watch hotel rates, and 56% use it for translation.
- Travellers are more comfortable with AI using stated preferences (61%) and past stay history (56%) than online behaviour (43%) or social media data (34%).
- Spain showed the most positive attitude towards AI at 58%, while Italian travellers were the most optimistic about AI's role five years from now at 51%.
What happened
Artificial intelligence is increasingly discussed across various industries, including travel. A survey conducted by hospitality management software provider Mews polled 3,250 tourists across France, Germany, Italy, the Netherlands, Spain, Sweden, the UK, and the US regarding their comfort levels with AI in travel.
The survey revealed that traveller willingness to use AI has distinct boundaries. While 63 percent of respondents use AI to watch hotel rates and 56 percent use it for on-the-spot translation, just 44 percent reported they would allow AI to plan out an itinerary.
Context
Data privacy and preferences also varied regarding how hotels collect information. The poll indicated that 61 percent of travellers are comfortable with AI using stated preferences, and 56 percent are comfortable with past stay history. However, fewer respondents consented to AI using data collected from online behaviour (43 percent) or social media data (34 percent).
Attitudes toward technology differ by region. Spain registered the most positive attitude towards AI at 58 percent, while Italian travellers expressed the most optimism regarding AI's role five years from now at 51 percent, compared to a 39 percent average.
What's next
Josef Staróchfojtů, Chief Product and Technology Officer at Mews, noted that understanding guest boundaries is essential to prevent technology from feeling intrusive. Mews is currently focusing on building technology designed to handle repetitive administrative tasks to give hotel teams more time for guests.
Why it matters
A Mews survey of 3,250 tourists reveals travellers prefer AI for tracking hotel rates and translation rather than itinerary planning, highlighting clear boundaries for hospitality technology adoption.
What we know
- A survey by Mews polled 3,250 tourists across France, Germany, Italy, the Netherlands, Spain, Sweden, the UK, and the US.
- 44% of surveyed travellers stated they would let AI plan their itinerary.
- 63% of travellers use AI to watch hotel rates, and 56% use it for translation on the spot.
- 61% of travellers are comfortable with AI using stated preferences and 56% with past stay history, compared to 43% for online behaviour and 34% for social media data.
- Spain has the most positive attitude towards AI at 58%, and 51% of Italian travellers are optimistic about AI's role five years from now.
How the story developed
Mews survey published on traveller AI usage
Euronews Travel published a report detailing survey findings from Mews regarding how tourists utilize artificial intelligence.
Original source
