Street Artist Endless Features Notting Hill Locals in New Frieze London Installation
Street artist Endless has unveiled a new art installation titled Endless Frieze at the Cris Contini Contemporary Gallery in west London. The work, created as part of the annual Frieze London art fair, features a collage of local buildings and portraits of residents chosen for their contributions to the area's identity. The exhibition is being developed in real time, with portraits added to the display shortly after they are captured during live events. The installation is scheduled to remain open to the public until the end of October.
Key points
- The Endless Frieze installation features local Notting Hill figures, including market traders, carnival organizers, and fashion designers.
- The artwork is being created in real time, with portraits added to the collage as they are taken.
- The exhibition is hosted at the Cris Contini Contemporary Gallery and runs through the end of October.
- Participants include Cheryl Devlin, Jama Elmi, Allyson Williams, Karl Amata, and Karen Millen.
What happened
Street artist Endless has debuted a new installation at the Cris Contini Contemporary Gallery in west London. The project, titled Endless Frieze, serves as a celebration of the Notting Hill neighborhood and its residents as part of the Frieze London art fair.
The artist describes the work as an attempt to bring the local community into the art world. The installation is dynamic, with portraits of selected locals and street scenes being added to the wall in real time as they are photographed.
Reaction
Participants featured in the installation have expressed support for the project. Fashion designer Karen Millen stated she was very honoured to be included, describing Notting Hill as an epicentre for creation. Local resident Karl Amata noted that the exhibition serves as a positive community event, highlighting a perceived need for more spaces where people can gather.
Allyson Williams, a board member of Notting Hill Carnival Limited, emphasized the importance of the area's history and culture, while greengrocer Cheryl Devlin reflected on the changing nature of the local market over the decades.
Background
The installation captures a moment in time for the neighborhood, which has seen significant demographic and commercial shifts. Endless noted that the creative process involves an element of risk, as the final composition evolves as the exhibition progresses.
Why it matters
The installation highlights the intersection of local community identity and the international art market during the Frieze London fair.
What we know
- Street artist Endless created an installation titled Endless Frieze featuring local Notting Hill residents and street scenes.
- The exhibition is hosted at the Cris Contini Contemporary Gallery.
- The installation is scheduled to run until the end of October.
- Participants include Cheryl Devlin, Jama Elmi, Allyson Williams, Karl Amata, and Karen Millen.

