Greece Named World's Top Luxury Honeymoon Destination for 2027 by Virtuoso Luxe Report
Greece has been named the world's most popular honeymoon destination for 2027 in the Virtuoso Luxe Report, according to Euronews Travel, edging out traditional favorites such as Bali and the Maldives. The annual survey, which draws insights from more than 3,100 advisors across over 50 countries, places Italy in fourth and France in eighth place. Travel advisors report a growing trend among affluent couples seeking quieter islands, shoulder-season travel, and authentic local experiences rather than crowded hotspots.
Key points
- Greece ranks as the number one global honeymoon destination for 2027 in the Virtuoso Luxe Report, ending Italy's lead.
- Bali and the Maldives placed second and third respectively in the global honeymoon rankings.
- Italy took fourth place and France eighth, with the top 10 also featuring French Polynesia, Japan, Fiji, Thailand, and South Africa.
- Virtuoso's survey compiles insights from over 3,100 travel advisors across more than 50 countries.
- Travel advisors note a rising preference for shoulder-season travel (April, May, October, November) and authentic, less-saturated destinations.
What Happened
According to Euronews Travel, Greece has been named the world's most popular honeymoon destination for 2027 in the annual Virtuoso Luxe Report. The destination ranking places Greece ahead of traditional frontrunners Bali and the Maldives, which secured second and third place respectively. Italy followed in fourth place, while France took eighth.
The findings form part of Virtuoso's annual survey, which aggregates insights and travel behavior trends from more than 3,100 travel agency advisors operating across over 50 countries.
Context
Misty Belles, Vice President of Global Public Relations at Virtuoso, stated that the results indicate strong global demand among affluent travellers for locations that combine romance with culture, cuisine, and varied itineraries beyond a standard beach holiday.
Kayla Zeigler, founder of Destination Europe, noted to Euronews Travel that honeymooners are increasingly looking beyond busy hotspots like Mykonos and Santorini toward quieter islands such as Paros, Milos, and Crete. Similar shifts are occurring in Italy and France, where couples are exploring alternative regions like Ischia, Piedmont, Umbria, and Provence to find more intimate, authentic experiences.
What's Next
Travel advisors report a significant shift toward shoulder and off-season travel, such as April, May, and October, to avoid the heat and heavy crowds of peak summer months in southern Europe.
